Now that we have learned about the different types of knowledge transfer in companies and universities, and have also covered the dissemination of technology-related knowledge through technology transfer (see the InnoBlog posts “Knowledge Transfer” and “Knowledge Transfer II”), we will now turn our attention to the aspect of knowledge transfer that is facilitated by spin-offs. Spin-offs embody a great deal of knowledge acquired through education and creativity, which together will hopefully one day lead to major innovations. And as we’ve heard time and again, innovation is the engine of the economy - which is why the word “innovation” is one of politicians’ favorite catchphrases. Let’s now turn our attention to the somewhat newer field of higher education and see what services are offered to prepare startups and new ventures for the big shark tank.
The third and relatively new area of knowledge transfer at universities involves their spin-offs. Spin-offs have the advantage of benefiting from the existing resources of the parent company or organization. These can include, for example, infrastructure, capital, consultants, and expertise. They should not be confused with startups (a modern term for newly founded companies), as the latter do not emerge directly from a university, organization, or company, but rather are founded later by aspiring entrepreneurs and pioneers who have already left the university or company - or who never attended it in the first place. This is quite confusing, since many companies and universities operate startup centers but primarily support a large number of spin-offs.
Start-ups and spin-offs aside, according to Gründungsradar, universities in Germany are among the key players when it comes to start-ups and can be drivers of economic growth, with the primary focus on fast-growing, technology-based companies. Examples of university-generated unicorns (companies valued at more than $1 billion), such as Celonis and Lilium from TUM or CureVac from Tübingen, demonstrate that this can indeed be successful from time to time - though the latter was acquired by its former competitor BioNTech SE in January 2026 and subsequently dissolved. It’s important to note here that the valuation of a new company is also tied to a great deal of hope and a gold-rush mentality, and thus falls into the realm of “high-risk speculation” - comparable to a coin toss where many millions are at stake, especially in the biotech industry. The startup scene tends to be driven by such enormous “success stories” which aren’t actually success stories yet, since the new companies often haven’t brought a product to market and are therefore not yet innovative, but are driven purely by hope. The innovation-rich state of Baden-Württemberg, with its often-touted status as an “innovation engine,” was for decades driven not by unicorns at all, but rather by long-established family-owned businesses, particularly in the textile and automotive industries.
Nevertheless, the entire country is striving for breakthrough innovations, and universities are now expected to lead the way. For this reason, many universities have created conditions for students and researchers that enable them to generate knowledge transfer in the form of spin-offs. Among the various activities designed to pave the way for the commercial use of their own research results are initiatives such as startup consulting, idea competitions, prototyping workshops, maker spaces, and incubator and accelerator programs. Let’s take a closer look at these initiatives:
Startup consulting is about providing support to researchers who have decided to become self-employed, so that they are equipped to survive their first few years as entrepreneurs. Support is often needed in developing their own ideas or concepts, as well as in reviewing and optimizing them. Very few have ever written a business plan before, let alone delved into its contents. Even if you may never use the business plan again because it quickly becomes obsolete, it is still an important and beneficial step toward engaging intensively with the cornerstones of a business for the first time. And among the important decisions that must be made at the start of the entrepreneurial journey is choosing the right legal structure. To do this, you need to clarify the advantages and disadvantages of a partnership and a corporation, and determine which structure best addresses the opportunities and risks associated with your idea.
It’s also important to know how to make ends meet as a self-employed person. If financing your own business is relatively straightforward, “Triple F” financing (FFF—Family, Friends, and Fools) or crowdfunding could certainly be an option. However, if you’re facing major initial purchases - perhaps because you want to move prototypes into mass production - you should seek out financially strong backing right away. This includes traditional banks, private equity firms, business angels, and federal and state government grant programs.
But be careful…nothing comes for free, whether in your personal or professional life. Anyone who lends money wants something in return - or as Americans like to say: “There’s no such thing as a free lunch” and “There’s always a catch.” For example, corporations protect themselves against third-party claims through their capital contributions. Banks know this and use piercing the corporate veil to offset this risk when granting loans. Venture capital firms, too, have nothing to give away for free and often insist on a significant stake in the company - or even on appointing their own management - when providing financing. They like to push young companies toward expansion very early on in order to generate quick profits for their investors. Good startup consulting can help identify funding opportunities and assist with the application process. The federal and state governments regularly launch a wide variety of funding programs to help young founders get started. When it comes to money, issues like taxes, legal matters, and insurance are never far behind.
Some initial, guiding tips can help you avoid critical mistakes right from the startup phase. Once you’ve taken the plunge into the vast corporate landscape, the goal is to get noticed by potential customers. To achieve this, there are marketing strategies that outline which tools you can use to define your target audiences and how—or where—they can best be reached. These strategies are essential for the survival of your business, since marketing efforts are expensive and need to yield results right away; otherwise, demand could quickly fizzle out and the venture could be over before it’s even really gotten started. Last but not least, the consulting should include tips and tricks for building a team, unless you want to try to do everything on your own like a jack-of-all-trades. In particular, guidance on selecting the right personnel to build an effective team is essential for the success of a spin-off or startup.
In addition to general startup consulting, there are also specific topics and resources that should now be available at every university. Good startup consulting can help you identify funding opportunities and assist you with the application process. The federal and state governments regularly launch a wide variety of funding programs to help young entrepreneurs get started. When it comes to money, issues such as taxes, legal matters, and insurance are never far behind.
An ideas competition can help founders further develop or refine their ideas. Participating in an ideas competition can give your business idea the boost it needs or provide the fine-tuning that a rough concept still requires—for example, through the support of coaches and experts, as well as intensive exchanges with other founders. After all, the primary purpose of an idea competition is to unleash creative potential. The number of participants, contributors, and experts can be fixed or dynamic, with the shared goal being to submit innovative ideas addressing a specific need or problem, and then to evaluate and filter them based on quality. Idea competitions are not only a suitable playground for universities to identify creative minds and find solutions to existing problems; industry, in particular, has been actively engaged in this for some time and uses idea competitions as part of its open innovation strategy.
Here are some successful examples:
1) LEGO
After facing difficult times in the 1990s, LEGO developed a strategy that put customers at the center. This strategy was known as LEGO’s Shared Vision. To develop innovative new LEGO sets that could succeed in the market, LEGO launched LEGO Ideas, an initiative based on an open innovation model. On a website, LEGO fans can design their own LEGO sets online, either using LEGO bricks or 3D computer software. Once an idea reaches a certain voting threshold, LEGO may consider it for production as a new product and share a small portion of the revenue with the set’s creators. This model helps consumers feel like they’ve become part of the company and strengthens their loyalty to the company and its products.
2) FraPort (Airport Frankfurt am Main)
In 2016, Frankfurt Airport held an ideas competition to design the airport of the future - whether it be a yoga room, a gaming world, or “AirLebnis” days. More than 600 innovative ideas were submitted, and the six top winners received prizes totaling 7,000 euros. The winning proposal was for an “Innovation Space” designed for spontaneous networking while waiting for a flight. Because the idea was so well received, the competition continues today as the “Frankfurt Airport Innovation Challenge.” This initiative is supported by Deutsche Lufthansa AG, Fraport AG, and Condor Flugdienst GmbH.
3) AirBerlin
According to Flugrevue.de, the airline AirBerlin sought ideas for environmentally friendly flying of the future through the university competition “Flying in the 21st Century.” In addition to attractive internship opportunities, the top three idea contributors also won prizes totaling 3,500 euros. Companies have long recognized students as an important target group. Several times a year, various biotech and pharmaceutical companies hold idea competitions in an effort to gain new momentum for their research.
A prototyping workshop is a specialized facility designed to enable entrepreneurs to transform their market-ready ideas into an initial prototype. To this end, the workshop typically provides a 3D printer capable of processing various materials. Prototyping workshops may, for example, be located at universities as a supplement to advisory services or form part of a makerspace.
But what does prototyping actually mean? According to TechNavigator.de, prototyping is a fundamental step in the world of product development and design. It enables the transformation of abstract ideas into concrete models and plays a key role in identifying errors, improving design, and gathering customer feedback. Prototyping shortens development time and accelerates the innovation process. Prototypes are divided into two categories: 1) Low-fidelity: These prototypes are quick and easy to create and are used to test the product’s basic functions and design. 2) High-fidelity: These prototypes are more complex to create and are used to test the product at a later stage of development.
Incubator and accelerator programs are designed to help founders navigate the various stages of their startup journey by providing mentoring, expert guidance, and initial funding. The incubator phase focuses primarily on refining, validating, and optimizing the business idea. Just like a premature baby who isn’t yet ready for the big wide world and needs to be placed in an incubator, an early-stage business idea must also go through a process of development and maturation before it can be presented to the public. In the accelerator phase, investors are sought for the now-mature idea - investors who are willing to invest in the business concept and thereby accelerate the company’s launch.
Despite all the support from universities, according to a 2020 article in VC-Magazin.de, there are enormous hurdles in the academic sector that need to be overcome, such as:
Founders from universities and companies bring a great deal of specialized knowledge with them to their new ventures. But that alone does not guarantee success. For this venture to become a success story and for this knowledge to benefit society, every spin-off must be very well prepared and supported, because—at least at universities—entrepreneurship is taught only sporadically in some business schools. And even then, the curriculum mainly covers theoretical foundations, not the practical challenges. In addition to many support programs such as startup consulting and idea competitions, there are also facilities like maker spaces and prototyping workshops, as well as incubator and accelerator programs, which are designed to provide the necessary theoretical and practical knowledge for a planned spin-off to ensure a successful launch phase. At the outset of the spin-off, both universities and companies have the option to support the new company under the guidance of the larger partner and to maintain intra-organizational knowledge transfer. But at the latest when the new company becomes independent—that is, when it stands entirely on its own two feet—the nature of knowledge transfer shifts to inter-organizational knowledge transfer, governed by new regulations and rules.
Through the active transfer of ideas and technologies, universities make an important contribution to the economy and society, thereby helping to secure tomorrow’s prosperity. Spin-off companies represent a special form of knowledge transfer and receive special support from university staff.
The University of Tübingen also has a Start-up Center, whose staff will be happy to provide you with information and advice on any questions you may have regarding this topic:
Start-up Center at the University of Tübingen
Sandra Gässler and Daniel Heblik
Ob dem Himmelreich 7
72074 Tübingen
gruenden@uni-tuebingen.de
Start-up Center der Universität Tübingen
Sandra Gässler und Daniel Heblik
Ob dem Himmelreich 7
72074 Tübingen
gruenden@uni-tuebingen.de
Prof. Dr. Jochen Hirsch, Head of Industry Liaison Office at the University of Tübingen