The contact point for cooperation between companies and the University of Tübingen.
Business model innovations are among the most common forms of innovation models but understanding them is not that easy. Let's try to define them:
A business model innovation is the development of new, unique concepts to support the financial viability of an organization, including its mission, and the processes for implementing these concepts.
Okay. Who got that? Let's try again with a statement from BCG (Boston Consulting Group):
“The art of business model innovation lies in improving advantage and value creation through simultaneous and mutually supportive changes to both a company's value proposition to customers and its underlying operating model.”
The new home for innovation is growing and thriving. Every month, we will document the progress of the construction phase of the new innovation building on the Morgenstelle site at the foot of the GUZ.
The building will be a place for innovation, knowledge and technology transfer, as well as start-up activity. In addition to the “classic” research questions, issues relating to transfer will be raised and discussed together. How does research recognize a potentially exploitable product or an idea that can be exploited? When is an idea mature enough to become valuable? How can you tell that an idea or product can serve a market? When is it better to sell, license, or distribute a result yourself?
The provision of modern media and work materials is of great importance both for training and for preparing for discussions as well as negotiations with potential interested parties and investors. Thus, researchers are supported in their creativity and at the same time gain valuable insights into the business world, especially regional companies, with the innovation building serving as a bridge element.
Regular physical activity is the easiest way to protect yourself from many diseases. The question of why some people exercise more often and others less or not at all has long been a subject of scientific interest.
The Mobile Activity Lab is an interdisciplinary project involving sports science and sports medicine and will address the above-mentioned question using scientific methods from systems biology, psychology and sociology.
